Best before 03/08/2022
Milk chocolate Alenka
Alenka is one of the most famous domestic brands and, probably, the most famous milk chocolate ever produced in our country. In the early 1960s, Soviet confectioners were instructed to establish the production of high-quality and, at the same time, affordable milk chocolate. This order was carried out at the Krasny Oktyabr factory, where in 1965 the production of a novelty began, which later became a truly national product.
The special popularity of chocolate was ensured not only by its taste, reasonable price and high quality, but also by its successful design. The name, and the image of the girl in a colored kerchief, evoked in the buyer an invariable association with his own children, and this image was close to the children themselves.
Gradually, the Alenka product line was replenished with new types of milk chocolate with various additives, as well as sweets and flour products. Today, more than 32 items of products are produced under the Alenka brand, and the image of a cute blue-eyed girl in a headscarf remains unchanged and familiar.